On June 9, Wuhan University National Cultural Soft Power Collaborative Innovation Center, Marxist Theory and Chinese Practice Collaborative Innovation Center, the School of Marxism of Wuhan University, the Editorial Office of Cultural Soft Power Research jointly held the “Theoretical Seminar on Building up Cultural Soft Power in New Era” at Wuhan University. Professor XU Qi, Honorary Chairman of Guizhou Provincial Literature Federation, Executive Chairman of Confucius Academy Academic Board, President of Guizhou Association of Philosophy, attended the opening ceremony upon invitation and delivered the keynote speech, namely On the Substantial Precondition and Cultural Support on Great National Revitalization.

In XU Qi’s opinion, the relations between countries and nations still remain between benefit and harm in the current era. The basis for adjustment on such interest relation lies in strength, including hard power, that is, economy, science and technology and military forces, and soft power including the strength of mental cohesion, morality, national cultural accomplishment and diplomacy. He pointed out that the prosperity of economics, science and technology and military affairs was a necessary requirement for the great national revitalization and served as the low standard. The prosperity of soft powers of mentality, morality and culture was the sufficient condition for the great national revitalization and served as the high standard. Therefore, the great Chinese national revitalization requires the building-up of soft power, that is, the “Cultural China”, “China in the Human Spiritual Treasury House” with characteristics, achievements and highlights. What the most difficult to achieve for the great revitalization of Chinese culture is to enable the whole nation and citizens to become “Modern Civilized People”. To secure the realization of the foresaid, perseverance is necessarily required.

According to information, the seminar has also invited over 80 experts and scholars from State Administration of Cultural Heritage, China Social Sciences Research Institute of Nationality Studies, Institute of Applied Linguistics Ministry of Education, Chinese Language Situation and Social Development Research Center and domestic well-known universities, periodical offices, and implemented discussion on building cultural soft powers in terms of international relations, trans-culture communication, mass culture, gender culture, etc., aiming at emphasis on exploring significant theoretical and practical issues on the front of cultural soft power in new era, further research on the basis, strategies, foresight of cultural soft power, and promotion on development of cultural soft power in new era, thus contributing the intelligence for the enhancement of Chinese traditional virtues, improvement of cultural confidence and elevation of cultural soft power.